SEO report of balsamshop.com

The Balsam Shop on Mackinac Island, Michigan

www.balsamshop.com/

Shop for gifts and souvenirs at the Balsam Shop, Loonfeather and Surrey Hills Shops when you visit Mackinac Island, Michigan.


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Use "H" tags.

 SEO

URL

Domain : www.balsamshop.com/

Character length : 19

Title
The Balsam Shop on Mackinac Island, Michigan
Description
Shop for gifts and souvenirs at the Balsam Shop, Loonfeather and Surrey Hills Shops when you visit Mackinac Island, Michigan.
Keywords (meta keywords)
shop, shops, Mackinac Island, Balsam Shop, Loonfeather, Surrey Hills, souvenir, Mackinac, Michigan, shopping, gifts

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: ISO-8859-1.
Language
Error! No language localization is found.
Title
The Balsam Shop on Mackinac Island, Michigan

Character length : 44

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • shop6
    • balsam5
    • island4
    • shops3
    • loonfeather3
    • available3
    • glassware2
    • mackinac2
    • apparel2
    • restaurant2
    • surrey2
    • located2
    • hills2
    • including2
    • lilac2
    • design2
    • all2
    • stores2
    • souvenirs2
    • fine2
    Keyword matrix
    wordtitledescriptionsheading
    shop
    balsam
    island
    shops
    loonfeather
    available
    Two Word cloud
    • balsam shop3
    • surrey hills2
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 11 images on this web page.

    Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

     Technologies

    Mobile optimization
    Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 803px wide display!
    Detected applications
    DreamWeaverEditors
    Google AnalyticsAnalytics
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Error! The web address is accessible with and without www!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Loading time
    1,370 ms
    Table layout
    Error! Avoid using nested tables!
    Number of HTTP resources
    19
    Number of source domains
    2
    Render blocking resources
    The elements below are blocking the “above the fold” rendering.
    List of render blocking css files
    • http://www.balsamshop.com/Assets/balsamstyle.css

     Speed test – Javascript

    Javascript
    Good! Just a few javascript files are detected on the website.
    File size of all javascript files combined
    45.59KB
    Javascript minifying
    Great! The Javascript files are minified.

     Speed test – CSS

    CSS
    Good! Just a few CSS files are used on this website.
    File size of all css files combined
    1.54KB
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    8.66KB
    Gzip compression
    Your site uses compression.

     Speed test – Browser cache

    Number of static resources (image, JS, CSS)
    17
    Browser cache
    The browser cache is not set correctly for all elements.
    URLDuration
    http://www.google-analytics.com/ga.js2 hours
    http://www.balsamshop.com/Assets/balsamstyle.css24 hours

     Speed test – Images

    File size of all images combined
    130.00KB
    Image optimisation
    You can save 38KB (35% compression) by optimising the images below:

     Website security

    IP
    97.74.144.126
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Warning! The website contains at least one unencrypted email address.

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     Icons

    Favicon
    Error! No favicon is found. Using favicon helps to build a better brand quicker.

     Typos

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